The New Age of Designing a Custom Logo

As they say the initial impression may be the most lasting one, what do you think leaves an impression of an organization on its customers? Correct! The business logo may be the company’s first impression.

The next question that arises is should the top management be actively involved in designing a custom logo because of their business or should they just leave it with their design team or perhaps a third party design studio? Nowadays companies wish to be more personal making use of their customers, because the logo serves as a communicator between your company and customer; hence they actively be a part of designing their custom logos.

Some may view designing a custom logo as tedious, whereas it can be turned into a nice process if the following are kept in mind when designing a custom logo:

FONT

Logos mostly fail due to a poor font choice. It’s rather a little difficult to select a font that may catch attention rather than allow identity be ignored. Certain tips can ease the decision of font:

? Stay away from common fonts, fonts which are used by the majority. custom logo floor mats with a unique font that may make your company stand out from its competitors.
? Make sure your fonts are legible. Don’t try to get too creative by developing a font that is so unique that it becomes quite difficult for a person or an onlooker to decipher.
? At times using two forms of fonts makes your logo more communicative.

COLOR

One should use colors with their advantage when it comes to custom logos as colors can evoke different moods and feelings. Different colors have different meanings for example red means energy and danger while blue represents faithfulness and security.

IMAGES

The first sense a brand appeals to may be the sense of sight. If your logo is not appealing to the eye how can one be attracted to your brand or business? Carefully pick the image which will represent your company make certain it is consistent with what your organization does and in line with your company’s mission statement.

Another problem that arises in terms of image selection is downloading an image for your logo without realizing it’s already in use by way of a company in the related or unrelated industry. Leading to numerous legal charges and issues.

COMPANY GOAL

Lastly and most importantly don’t forget your goal. Your final goal is brand recognition. By looking at your logo customers should instantly have the ability to recall your brands or business.

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