In the world of company development and branding, going digital is all of the buzz. So what is digital marketing and how can we use it to develop our businesses?
Digital Marketing Defined
Digital marketing is the marketing promotion of businesses and the brands through digital media channels. Digital media, at typically the moment, includes websites, social media, radio, television, mobile and even forms of usually non-digital media such as billboards and transit signs. Essentially any marketing media that’s delivered electronically is considered digital marketing.
This leaves only various kinds of person-to-person (P2P) marketing, print advertising and marketing and direct marketing beyond the digital marketing patio umbrella. Even then, print ads, direct email, print directories, billboards and posters are all starting to connect to their digital counterparts. With things like URL getting pages, QR codes, web banner advertising, online directories in addition to text codes, conventional marketing and advertising almost always has a digital marketing connection.
Why the Focus on Digital Media?
The shift to electronic digital media is being driven by marketing agencies, business owners and consumers alike. Typically the ever-increasing demand to exhibit quantifiable results can make going digital a dream for the digital marketing agency. Most digital media, including websites, social media and mobile advertising is a lot easier to track than traditional marketing media for example print advertising.
For people who do buiness owners, many forms of digital advertising are very low priced. Having a web presence, interesting customers in conversations through social networking and e-mail marketing are low cost alternatives to print marketing direct mail. These kinds of digital channels are open to businesses of any dimension, and help to be able to even the enjoying field for start-ups, smaller businesses and independent consultants seeking new business.
For consumers, the fast pace of life makes electronic advertising a must. When consumers are looking for goods and services, gone are typically the days of thumbing by way of a phonebook to find them. Now, we mix out our cellular devices or visit our computers regarding answers – and we find them fast.
Using Digital Media to Build Your Business and Brand
No matter what size your company is – huge or small to medium-sized business / enterprise (SMB or perhaps SME) – an individual can effectively market your organization through low-cost digital channels. The building blocks of your marketing efforts will be your website. Invest wisely in your website, and be sure it does the subsequent:
Adequately represents your current business and company (look and feel, messaging)
Adequately speaks to your customers
Can be identified by searchers on top search engines
Is up-to-date and easily navigable
Provides multiple channels with regard to customer communication
Connects to other marketing efforts
It is recommended that you work with a professional web site design firm that is skilled in web advancement and search engine optimization. Because your current website is the foundation from which all other electronic channels will lead, it should be considered your top business investments.
Once you have your website complete, the next steps would be to launch regular monthly or bi-monthly email campaigns, and interact with customers via social media. If you are truly on a small budget, these are efforts that can become done in-house (by someone with the proper knowledge) or for a minimal cost by an exterior digital marketing agency. Be certain that your entire efforts lead customers back to your website where they can fully engage with your company, products and solutions, and choose the channels whereby they contact you.
If you’re interested in obtaining aggressive with search marketing, you are able to set aside some electronic marketing dollars for search engine optimization and pay-per-click advertising. Many businesses nowadays rely heavily about being found online to get new customers. A common false impression among business owners is the fact simply having a website indicates that customers will find it. Not so. Your web site must be built with particular key words and phrases, meta data, page content in addition to linking strategies that will help it reach top search rankings.
Because many key words keyword and key phrase have stiff competition for top level search rankings, you will have to supplement your organic search motor optimization efforts with pay-per-click advertising. Having established with pay-per-click promotional initiatives can be a little daunting, but with a little time, effort and instruction, that also can be completed in-house, or for a reasonable cost with an outside digital marketing agency.
Beyond e-mail, social media marketing and search engine marketing, an individual can venture into a host of other digital marketing efforts. Cell phone advertising, radio, tv set, electronic billboards and a lot more are available as marketing shops. Whatever advertising services select, they should all link and tie in to your foundation – your company website.
If you have the means, a wise investment would be to engage the services of a digital marketing agency in order to assist in your marketing efforts. Nowadays, many digital firms offer multiple ranges of service to accommodate businesses huge and small.
Digidaze is a digital marketing agency in Maryland that gives digital marketing services to small to medium sized Maryland businesses. We are the full-service digital advertising agency in MARYLAND providing a sponsor of in-house electronic digital marketing agency services.